The truth about golf shafts...


  • FLEX-Often listed as a Letter or a number the flex indicates how stiff a shaft is. Starting with L for Ladies, A for Amateur, R for Regular, S for Stiff, X for Extra stiff. Generally the stiffer flex will match the faster club head swing speed.

  • TORQUE - A measurement of how much a shaft will twist when under load, the higher the torque figure quoted the more the shaft will twist.

  • BEND PROFILE- Shafts are designed to bend more at differing points along their length, the position and amount of bending can be recorded and a bend profile is then produced, allowing comparison with other shafts and correct selection to suit the players swing.

  • BALANCE-How the weight of a shaft is distributed along its length is another design characteristic, shafts that have more of the weight designed at the head end of the shaft (Tip section) will feel heavier to the player.

  • SHAFT SPINE -All golf shafts have what's known as a spine, simply described it is the strongest side. Spines WILL cause shafts to react poorly, they can produce pulls, fades, loss of distance, ruining a good club. Yet when they are correctly orientated the club can perform AMAZINGLY. The GOOD news is we can locate the spine on your own clubs and then position correctly.

How shafts can help reduce that slice.

There are several reasons why a player slices the ball, most of them can be helped by correct choice of shaft and head. The torque of the shaft can help to close the face of the club as it comes through impact, match it to a suitable head design and that driver will become your friend.

How to lower your handicap quickly...

The best place to start is the club we all USE the most the PUTTER.

On average 43% a round of golf is with the putter, YET most player are using putters that are wrong for them; they may have the wrong TYPE or the wrong LENGTH, wrong GRIP size or the wrong LOFT / LIE angle.

Good news - they are easily corrected.

There are 3 types of putter the face balanced, full toe hang, 1/2 toe hang. They are designed to suit different putting strokes, If you have the wrong type you will not be a good putter.

The majority of players putters are the wrong length, causing poor aim and missed short putts.

Hitting Drivers better...


The face of the driver is not flat, its curved both vertically (roll) and horizontally (bulge). The manufacturers design the radius to produce a corrective feature, known as ‘Gear effect spin’. If you ever hit the ball off the toe you’ll notice how the ball tries to curve back on line, the same from a heel hit, that's gear effect spin. Hit the ball high on your driver face and the loft is greater, plus the back spin is REDUCED. The opposite applies to a low face hit.


The Average driver swing speeds are:

  • Men's PGA tour - 112 mph

  • Ladies LPGA tour - 94 mph

  • Mens amateur - 85mph


By teeing higher you'll reduce the back spin which causes the ball to climb


No its not how hard you can hit the ball, its a measure of how well you are finding the middle of the golf club, Smash factor IS something you should be interested in.

If you divide the BALL speed by the CLUB head speed that's your smash factor.

So why is it important?

Well the more you can improve your smash factor the greater the ball speed will be, which in turn relates to distance. Typically a 1 mph increase in ball speed with the driver will give around 1.7yds more distance.

How do you improve your smash factor?

Its a combination of how repeatable your swing is, how well your finding the middle of the club face, and the synergy of the club to you - ie is the shaft flex, club weight, club length, shaft spine location correct. THAT'S were I come in…….

Top 3 things you should do with your clubs...


3 Things that you can do that WILL make a difference to your game irrespective of your handicap.

1. Get your Loft & Lies checked

On your irons, each club should be checked individually not just your 6 iron. The reason, all shafts droop when you swing them, they may droop differently due to variances in flex, shaft spine location, also steel shafts are often NOT straight.

The club heads have a tolerance when made of +/-1 degree, so there's no guarantee the factory calibrated yours as a matched set.

2 Get your putter fitted to you.

It should be the correct length, loft, lie angle, grip size and head type. (See my section on putters about the 3 types of putter)

3. Spine align those woods

The difference you'll get in accuracy and distance is amazing Essentially you’ll reduce the number of ‘Equipment’ induced shot errors.

Every shaft I fit has the spines aligned, even the steel shafts are done.

The game of golf is hard enough without having erratic shots appear that you can’t legislate for.

Hitting your irons further...

The MOST IMPORTANT component in a golf club is the SHAFT, it transfers your energy to the club head and in turn the ball.

Golf shafts are known by letter or number designations indicating flex, the PROBLEM is the golf industry has no standards for flex, just because a shaft says R on it does not mean it will be a regular!

Then you have to consider, Bend profile, Torque, Balance, Shaft Spine,...

Read on..............

If you want to know your shafts real flex, book a club MOT, I'll test them for you.


If your irons are around 4+ years old, then I guess you'll find players using ‘Less’ club than you do; it can make you feel you've lost distance.

THE REALITY IS - The manufacturers have been reducing the loft on irons for years, so now a 7 iron can be a 5 iron of a few years back. They do it to generate sales. When you go to a demo day and hit the new wonder 6 iron it goes further than yours, well it will if you think its a 5 iron with No. 6 stamped on it!

white golf ball on green grass field during daytime
white golf ball on green grass field during daytime


Longer length drivers are NOT always the best -The Average length driver on the PGA tour is 44.5” long, why not longer? There are a number of reasons, on the tour they are aiming to keep the back spin off the ball, one way to reduce back spin is shorten the shaft, also they use heavier shafts, again helps keep the spin off, plus the SMASH factor, its all about finding the middle of the face. (See below)

How To Lower Your Handicap ......